Vype launches the brand new ePod – the quiet-draw device that looks small but delivers big flavour

British American Tobacco UK Ltd’s e-cigarette brand Vype has launched the latest evolution in its range of vaping products, the Vype ePod.

The ePod follows Vype’s hugely successful and innovative ePen 3, winner of the 2019 Product of the Year award in the e-cigarette category.  

Small Look, Big Flavour

The Vype ePod is a performance-driven device that delivers around 275 puffs per cartridge* and offers a powerful all-day battery**. Vype ePod cartridges come in five nicotine salt vPro flavours made in the UK with premium ingredients. The Vype ePod vPro flavour range provides consumers with a bold vaping experience, redefining the intensity of their vape.

The rich and smooth sensation of the vPro nicotine salts range is coupled with the smart and discreet draw of the device, which makes Vype ePod a quiet yet satisfying vaping experience.  Vype ePod provides big flavour satisfaction with minimum hassle.

Quiet, Stylish and Simple

The Vype ePod is a compact-sized vape that looks stylish and is easy-to-use. Its cartridges are magnetic, meaning that swapping flavours has never been simpler. Coupled with the quiet puff-activated easy-to-use technology, the Vype ePod is perfect for on-the-go vaping.

Ceramic heating technology, twinned with a powerful all-day battery** and a magnetic connector for a convenient USB port charging, make the Vype ePod the perfect vape for use whenever and wherever. 

Five Intense Flavours

The five Vype ePod vPro flavours have been crafted in the UK from premium ingredients and nicotine salts – found naturally in tobacco leaves – for a satisfying and intense vaping experience. The specially formulated flavours, which have been rigorously tested for quality, include:

  • Tropical Mango: Rich mango flavour immersed with sweet notes
  • Very Berry: Deep blend of dark cherry and red fruit notes
  • Chilled Mint: Expertly crafted refreshing mint sensation
  • Vanilla Medley: Velvety smooth vanilla with sweet nuances
  • Golden Tobacco: Balanced combination of smooth dreamy golden tobacco with a hint of sweetness

Gemma Webb, General Manager at British American Tobacco UK, says: “We’re really excited about the launch of the ePod, which represents further innovation for Vype as a brand. In contrast to our previous device – the ePen 3 – which is activated by a button, this device is puff-activated and provides a quiet vaping experience. Furthermore, the new magnetic pod replacement mechanism also allows consumers to achieve maximum pleasure and satisfaction with minimum hassle. With its progressive features and design, we expect the new ePod to make a difference in the UK vaping market.”

The ePod will be launched during the British Grand Prix weekend in Silverstone, where British American Tobacco (BAT) will be present as part of its global partnership with McLaren Formula One team. The partnership, which was announced in February of this year, is rooted in advanced technology and innovation. It is focused on accelerating BAT’s transforming tobacco agenda, at the heart of which is its commitment to providing a portfolio of potentially reduced risk products (PRRPs), which can deliver “A Better Tomorrow” for its consumers.

The Vype ePod device and flavours are available to purchase now online at https://www.govype.com/uk/ for £19.99 (starter kit) and £6.99 (pack of two cartridges).

The Vype ePod starter kit includes:

  • 1Vype ePod device
  • Vype ePod cartridge (Tropical Mango – 18mg/ml)
  • Micro USB magnetic charging cable
  • User Guide – please read before use

* Based on Vype’s internal testing

** May vary depending on puff behaviour

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