Nolii’s ‘human first’ design ethos reimagines your technology essentials to simplify your life

Innovative new British brand Nolii launches its ground-breaking first collection of technology and smartphone accessory products. Using great design to solve real peoples’ everyday problems, its products are built to seamlessly improve the way we live, work and play.  

The first of its kind, Nolii is a responsibly manufactured technology brand inspired by the challenges of our everyday life. Its mission is to make meaningful differences through intuitive and effortless tech – the result of its uncompromising approach through human first design.

Nolii’s ‘human first’ design ethos reimagines your technology essentials to simplify your life

The brainchild of design and technology obsessed co-founders, Asad Hamir and Amar Radia, Nolii began its journey three years ago. Starting with a clean sheet, Nolii’s intuitive design process involved thousands of hours of research, prototyping, testing and development to intimately understand how we use technology and the interdependencies in our activities. 

Nolii tackle our everyday points of friction, from tangled cables lost behind tables and bulky batteries on the move to fumbling with cards and phones. 

Modular, connected and fully customisable 

Nolii’s launch collection of modular products is built around the patented Click Lock Couple Case system. This unique design gives you complete flexibility to effortlessly connect your Couple Case to a range of lifestyle accessories including Wallet, Battery and Fitness Band. 

With over 40 different colour combinations, you get to build a personalised system that’s just for you.

Coveted design for the everyday  

Today’s market is awash with identikit cables, cases and chargers, but Nolii stands out with its design-first ethos. Born with beautiful functional tech in mind, its playful and dynamic colourways and uniquely recognisable design is at the heart of every product.     

“Technology should free us, not tie us down” says co-founder Asad Hamir. “Nolii is the result of my own frustrations with how tech accessories seemed to make life harder, not easier. We built Nolii with human needs and effortless design in mind; introducing a challenger brand set to reimagine how we experience tech.”

Co-founder Amar Radia adds“It’s been an exciting three year journey. We are extremely proud to finally be launching this first family of Nolii products. We passionately believe that technology should not only solve problems but, in this new world, give us freedom and flexibility in our everyday lives. 

“In the post-COVID world, we need our technology to work harder, better and do more.. The way we live, work and play has changed.”

Launching with its innovative Couple Case, Couple Fitness Band, Couple Battery systems, Loop cable and Duo Plug, Nolii will release a stream of design-led accessories in 2020. 

The Nolii range will be available to purchase from with RRP from £25 to £199, with connected product bundles starting from £49.

The Range


The Couple range starts with the Couple Case, featuring Nolii’s Click Lock. Tough, light and strong, it’s made from tactile silicone with a microfibre lining to cushion and protect your phone. With one twist the patented Click Lock simply and securely connects accessories from Nolii’s Couple range, including batteries, fitness bands and a wallet, to the Couple Case.

Launch range for iPhone X / XS /XS Max / XR /11 / 11 Pro /11 Pro Max

Wallet puts your most important cards where you need them: with your phone. The patented Click Lock means it can’t come loose, staying with you at all times.

Fitness Band keeps your phone securely locked in place while you’re working out. It detaches with one twist, to make taking a call easy and safe – you’ll barely need to break your stride. 

Battery Wireless and Battery Lightning Cable make charging as easy as a twist of the Click Lock. No need to find a socket, balance your phone on a power bank or wait while it charges. Just connect, boost and go. 


Loop is the answer to tangled, broken cables. Designed to be coiled up, Loop’s built-in tie keeps it neatly tied together, and its Kevlar-reinforced collar stops it from breaking. Clip it on the weighted base and it won’t fall off your desk, either. 

Duo plug and you can charge it while charging your device. Duo’s dual USB ports makes it the only plug you’ll need. 

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