CHERRY XTRFY, the renowned gaming brand known for high-quality gaming peripherals, has secured a major listing with Currys, one of the UK’s leading tech retailers. Starting today, CHERRY XTRFY products are available online through Currys' website, with a phased rollout across 70 physical stores throughout 2024, beginning with the Birmingham location.
The initial product launch at Currys includes five key items from the CHERRY XTRFY range, featuring gaming essentials such as keyboards, microphones, mousepads, and the highly anticipated M64 and M68 wireless gaming mice. These products are part of the brand’s expanding gaming lineup, offering cutting-edge technology and design tailored to gamers’ needs.
This move builds on CHERRY XTRFY's previous success in the Nordics with Elkjop, a prominent electronics retailer and part of the Currys group. By leveraging their proven business model, CHERRY aims to replicate this success in the UK market through their new partnership with Currys.
Oliver Kaltner, CEO of CHERRY SE, expressed his excitement about the partnership, saying, “The CHERRY XTRFY brand has a reputation built on quality, innovation, and relevance. We are delighted to work with some of the best in the business to produce market-leading gaming products, so it was a natural fit to work with a top-class retailer like Currys. We now have the opportunity to introduce more UK gamers to the CHERRY world, thanks to the expert knowledge of the Currys customer teams and its nationwide online presence.”
Robin Bithrey, Channel Marketing Manager for Cherry Europe GmbH, echoed these sentiments, adding, “Securing a listing with Currys has been a pivotal moment for the CHERRY brand here in the UK. Currys offers unmatched expertise and is renowned as one of the UK’s leading tech retailers. We look forward to seeing our relationship grow and sharing even more CHERRY products with UK consumers.”
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This article was originally published on 17 Sept 2024. Product specifications, prices and availability may have changed. We sometimes receive review products and may earn commission through affiliate links. We are not obliged to publish a positive review. About our reviews and disclosures.
